FairChance

Fair Chance has developed a promotion and charity fund raising service system aimed at collection of funds for humanitarian organizations.

The system

The system is totally electronic and is based on the principle that a consumer in physical and electronic shops will add a FairChance to the purchase. The FairChance gives the consumer an opportunity to get the shopping basket for free.

Charity fund raising

FairChance is offering promotion companies, such as brand owners, retail shops, web shops, PSP's and payment card issuers, to participate in charity fund raising. Simultaneously FairChance enables them to promote their brands or products to the consumers at the point-of-sale.

Loyalty

The promotion services are connected to a loyalty customer club concept supporting shops and chains with customer loyalty functions.

Humanitarian organizations

The revenue of the FairChance is split between humanitarian organizations, a FairChance to get the shopping basket for free, and the cost of distribution.

Values and health

Among the values FairCance represent, health is one of the most important one. FairChance wishes to promote healthy brands and products, and to promote healthy prizes.

Product Overview

The product FairChance gives everyone a chance to participate in charity. The real value of the concept is that the promotion and charity fund raising service can be integrated in almost any electronic payment location with very limited cost, as the payment function is already established and more or less standardized all over the globe.

FairChance utilizes this scalability of the concept and address a global market.

The main product elements offered are:

• FairChance (for promotion companies) which allows promotion companies such as brand owners, retail shops and web shops to participate in charity fund raising and enables them to promote their brands or products to the consumers at the point-of-sale.
• FairChance (for sponsor) which gives consumers the option to give a FairChance to humanitarian projects, and add a FairChance to themselves or others by giving an opportunity not to pay for their purchase.
• The FairChance direct collection allows brand owners and consumers to sponsor special humanitarian projects, such a tsunami or a major earthquake where the amount in full is transferred directly to the humanitarian project, and the system is established within a few days.
• The FairChance Loyalty product which is a customer club interface for shops and chains giving opportunities to have a direct communication with customers in the club and give them a free Fair Chance to win their bargain or other loyalty advantages.